Yahoo! Gets A New Friend

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Comcast (CMCSA) is trying to build up its web portal, and, among other things, it has been adding more video to the site. Join the club. But, it is a big destination already. Comcast.net is a top 10 online site with more than 2.5 billion page views, more than 80 million videos viewed and 15 million unique visitors per month.

The cable company has signed up with Yahoo! (YHOO) to sell the advertising inventory at comcast.net, including the video ads. As Comcast said it will use "Yahoo!’s sophisticated ad-serving, targeting and inventory management capabilities to enable the pricing, targeting, delivery and reporting of display and video advertisements".

So, Yahoo! gets a new friend. And, Google doesn’t.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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