Micrososft (MSFT) Moves Further Into Search

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By Douglas A. McIntyre Published

Microsoft (MSFT) will spend $1.2 billion to buy Norway’s Fast Search and Transfer. The company is in the search engine software business. While Fast Search is growing and profitable, the buy-out is a 42% premium over the firm’s current share price.

Fast technology is based on what the company calls "context insight". It uses text and data mining to bring back relevant search information. Fast provides enterprise and mobile solutions. It does not have a large consumer business like Yahoo! (YHOO) or Google (GOOG).

Fast has a number of banks and government customers. But, it also numbers Looksmart (LOOK), Mapquest, and Infospace (INSP) among its clients, so it obviously licenses technology to consumer-facing companies.

Microsoft has seen its market in consumer search fall into a distant third place. While it may not buy Yahoo! to solve that problem, it would appear that it is willing to spend large sums to acquire leading-edge technology.

Advanced search tech is the one thing Google is known for. If Redmond can’t build it, why not buy it? Fast may not be the last part of that M&A picture.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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