Digg, the huge user-contributed content site, is up for sale, according to TechCrunch. The likely bidders are, of course, Microsoft (NASDAQ: MSFT) and Google (NASDAQ: GOOG), who seem to be willing to make any land-grab they can to increase their internet footprints. The price is rumored to be $250 million.
The deal would be a chance for one of the companies to extend its search activity over another very large internet audience. Both companies have also made huge investments in companies which serve and target display advertising. The Digg users could help monetize the capital investing into those initiatives.
Now the question is what is for sale next?
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