Google Regains on Search Share Loss (GOOG, MSFT, YHOO, IACI)

Google’s share of US search rose to 71.4% versus the 69.97% a month before.  Yahoo lost 8 basis points to 14.96%, while Microsoft’s Bing fell to 9.43% from 9.62%.

IAC’s Ask.com showed the biggest drop after a huge March gain down to 2.18% from 3.44%.  It looks like maybe March was just an anomaly.

These are not going to be massive events, but had Google continued to lose share it would have been big news.  We’ll be watching these and others in the months ahead to see if any real effort to win some of that huge market share by the former leaders can take shape.

JON C. OGG

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