The Ten Nations Where Facebook Rules The Internet

5. Argentina
> Facebook: 89.2%
> Twitter: 18.0%
> LinkedIn: 6.4%
> Internet Use: 64.4%

Facebook has become extremely popular in Argentina recently.  As of May 2011, Argentina’s penetration rate was 89.2%.  27.8% of minutes spent online in Argentina are spent on social networks, making the category the second most popular online destination.  The first is portals.

4. Chile
> Facebook: 90.2%
> Twitter: 14.3%
> LinkedIn: 5.9%
> Internet Use: 50%

Chile has among the highest rates of Internet use among Latin American countries, with 50% of Chileans online.  According to comScore, 28.5% of all minutes spent online in Chile are spent on social networking sites, up 8.9 percentage points from the previous year.  This makes it the most popular activity online based on “minutes used.”

> Facebook: 90.9%
> Twitter: 16.6%
> LinkedIn: 3.4%
> Internet Use: 45%

Turkey has the highest Facebook penetration among all the Eurasian countries, with a rate of 90.9%.  The second highest is the UK, with 81.7%.  Internet users in Turkey also spend the third greatest amount of time on social networking sites among all nations, behind only Russia and Israel.  The average Turkish social network visitor spends 7.6 hours a month on social networking sites.

2. Israel
> Facebook: 91.0%
> Twitter: 5.0%
> LinkedIn: 6.4%
> Internet Use: 71.6%

Israel has the highest rate of Internet use among the countries on this list, with 71.6% of the country’s population being “plugged in.”  It is also very involved with Facebook.  Besides having the second highest rate of Facebook usage among Internet users, Israelis spend the second most amount of time on social networking sites, behind only Russia.  Israel’s social network users spend an average of 9.2 hours on social network sites a month.

1. Philippines
> Facebook: 93.9%
> Twitter: 16.1%
> LinkedIn: 1.9%
> Internet Use: 29.7%

Social network penetration is incredibly high in the Philippines, reaching 95%.  Facebook is the country’s most popular website, more so than Google, and has a penetration rate of 93.9%.  The Philippines is also the eighth most popular country for Twitter use on a global scale, with a penetration rate of 16.1%.  The popularity of photo sharing has increased by 46% in the country in one year, largely due to Facebook.  Social networking is so popular among Filipinos, the country has been nicknamed “The Social Networking Capital of the World.”

Charles Stockdale and Douglas A. McIntyre

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