Technology

Why Google Cloud Could Spell Trouble for 3 Top Cloud Providers

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If there is one company in the tech universe that you don’t want to compete with it is probably Alphabet Inc. (NASDAQ: GOOGL). Over the years, the tech giant has proven a worthy adversary in almost every field it has entered into, and the company’s increasing focus on the public cloud may prove to be no different.

In a new Merrill Lynch research report, analyst Kash Rangan makes the case that the company is increasing the focus on the public cloud and that Google NEXT last week highlighted the increased commitment to the Google Cloud Platform (GCP). While Rangan feels the GCP has a host of positive features, he notes that there is a need to catch up in services offered, global scale and the overall ecosystem.

The analyst also points to three companies that could feel “incremental pressure” as the GCP platform enters into the public cloud market in a big way. One is rated Buy and two are Neutral rated at Merrill Lynch.

Rackspace Hosting

This stock has been cut almost 65% from highs posted almost a year ago. Rackspace Hosting Inc. (NYSE: RAX) is the self-described number one managed cloud company, which helps businesses tap the power of cloud computing without the challenge and expense of managing complex IT infrastructure and application platforms on their own. Rackspace engineers deliver specialized expertise, on top of leading technologies developed by AWS, Microsoft, OpenStack, VMware and others, through a results-obsessed service known as Fanatical Support.


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