Technology

GoPro Soars After Securing Top Apple Designer

Chris Lange

Published: April 13, 2016 3:10 pm

Last Updated: January 13, 2020 10:48 am

GoPro Inc. (NASDAQ: GPRO) saw its shares soaring over the course of Wednesday’s regular trading session surrounding the announcement that the company had snagged one of Apple’s top designers. The company announced that Daniel Coster has been named Vice President of Design, which will be effective at the end of April. He will report to GoPro CEO and founder Nick Woodman.

For some background, Coster was a core member of Apple’s elite industrial design team for over 20 years. Coster is credited for his contributions to a wide range of now iconic consumer electronics ranging from the iPhone 4 to the iPad wireless keyboard. He holds more than 500 design patents and several utility patents, and has been recognized by several international design organizations for his work.

Coster will influence all aspects of design at GoPro in his new role, including hardware and software and services, lending his strategic vision and expertise to maximizing the GoPro user’s experience from end to end.

Woodman commented:

Ironically, Danny and I first met in December, 2001, on the beach in Sayulita, Mexico, at the very start of the five month surfing trip where I developed and tested the first GoPro prototype. His design pedigree speaks for itself, but I will say that we feel energized to have him join GoPro.

Coster added:

I’m honored to join the GoPro team. This extraordinary company is close to the hearts of so many people around the world. Its brand and products inspire us to capture and share our lives’ most important moments. I’m excited to shape the future with the incredible team at GoPro.

Shares of GoPro were last trading up 17% at $13.69, with a consensus analyst price target of $12.86 and a 52-week trading range of $9.01 to $65.49.