How do Android switchers like their iPhones? Big and cheap

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They buy the state-of-the-art iPhone X at half the rate as iPhone owners.

From What iPhones Do Android Switchers Switch To?, posted Tuesday by Consumer Intelligence Research Partners:

CIRP estimates 15-20% of iPhone buyers in a given quarter switch from the Google Android operating system. Among these Android switchers, they purchase the smaller, less-expensive iPhone SE at twice the rate as iPhone owners, and the most expensive iPhone X at half the rate as iPhone owners.

android switchers

Click to enlarge.

My take: To show an interesting but unsurprising finding, the partners produced an easily misinterpreted chart. Apple sold way more iPhone SEs to repeat customers than to switchers, despite the impression left by the SE’s big blue bar in Chart 1.