Technology
Apple's new AR czar: Bloomberg had it backwards
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What Frank Casanova’s elevation at Apple to chief of product marketing for augmented reality really means.
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From Mark Gurman’s “Apple Taps iPhone Executive to Be First Head of Marketing for AR.”
Apple Inc. assigned a longtime iPhone executive as its first head of marketing for augmented reality, demonstrating the importance of the technology to the company’s future. [emphasis mine]
My take: …demonstrating the importance of marketing to the technology’s future.
Below: The state of the art as of Google IO last May.
[youtube=https://www.youtube.com/watch?v=4F0gFpzsYLM&w=840&h=473]
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