Counterpoint: Apple’s AirPods still rule the ears

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By Steven M. Peters Updated Published
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No one comes close, though second-tier brands have started to gain.

 

From Counterpoint Research’s Global True Wireless Hearables Market Reaches 12.5 Million Units in Q4 2018, posted Thursday:

In terms of brands, Apple was the clear leader with a 60% market share. However, its share was dented as customers waited for the new generation of AirPods, scheduled for launch in Q1 2019. The strong performance of second-tier brands, such as JLab and QCY, also had a negative impact on Apple’s market share.

counterpoint airpods Q4 2018

counterpoint airpods q4 2018

My take: Even before the release of AirPods2, Apple was killing it.

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