More and more mobile phone users are open to seeing mobile ads, especially if they offset the cost have of their calling and data plans. Reuters writes that a study by Nielsen shows "almost a third of people who use data services such as text messaging or Web surfing are open to advertising if it lowers the overall bill."
Over the last 30 days, the study showed that 28% of US mobile phone users recall seeing an ad. That total hit 58 million people.
As cell phone subscriber numbers grow more slowly due to saturation, US mobile operators like Sprint (NYSE: S) and AT&T (NYSE: T) are looking for new sources of revenue. Advertising could be critical to profit margins in the industry and, fortunately, the trends are good because people are cheap.
Douglas A. McIntyre
Take This Retirement Quiz To Get Matched With A Financial Advisor (Sponsored)
Take the quiz below to get matched with a financial advisor today.
Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests.
Here’s how it works:
1. Answer SmartAsset advisor match quiz
2. Review your pre-screened matches at your leisure. Check out the
advisors’ profiles.
3. Speak with advisors at no cost to you. Have an introductory call on the phone or introduction in person and choose whom to work with in the future
Take the retirement quiz right here.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Editors' Picks
