Nintendo has broken the mold of video console design. It needs to do something to get market share back from Microsoft (NASDAQ: MSFT) which builds the XBox, and Sony (NYSE: SNE) which makes the PS3. So, Nintendo has launched a new version of its Wii flagship and game industry gathering E3. The new Wii is called the U Pro. It is heavier that past versions, and wireless. And, it contains more of the features its rivals have. Nintendo built its reputation on simple consoles which catered to a wide audience. The new product is a move in the opposite direction. There are rumors that Nintendo will also release a sort of social network to be used among people who buy its products. The ripples of Facebook’s success have moved into yet another industry.
Douglas A. McIntyre
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