Apple Inc. (NASDAQ: AAPL) probably will introduce the new iPhone 5 today. What can be said that has not already been said? Nothing.
The smartphone may have the capacity to connect to superfast 4G LTE networks. It might have a better camera. It may be slightly bigger than older versions. The Siri voice recognition feature, which has been a bit of a failure, may work more precisely. Sales of the iPhone 5 may reach 10 million this month. They may not reach 10 million. Apple’s competitors like Samsung have sold too many smartphones recently to allow Apple to get its normal surge in sales. If the iPhone does not sell well, Apple’s shares will drop. If the iPhone sells well, Apple’s shares will drop because the success of the device is already priced into the stock and clever investors will take profits.
Perhaps the most wild speculation is what features the iPhone 6, iPhone 7 and iPhone 8 will have. Once the iPhone 5 is released, the press has to turn its attention and speculation somewhere.
Douglas A. McIntyre
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