Can Sprint Change Its Luck With Half-Priced iPhone Xs?

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The big four U.S. telecoms have been waging a war for dominance in the field for quite some time, and now Sprint Corp. (NYSE: S) is pulling out the big guns. In its most recent promotion, Sprint is offering the new iPhone X for an unprecedented discount.

Out of the group, Sprint has struggled the most of late. Its stock is down about 41% in the past 52 weeks and down 11% in 2018.

With this newest promotion, the telecom firm is hoping to change its luck and find some new subscribers amid the iPhone X hype.

According to the deal, customers will be able to get the iPhone X for 50% off the regular price with Sprint Flex lease – that’s just $20 per month with $0 down. However, Sprint did give a side note about this point:

iPhone X 64GB $20/month after $21.67/month credit applied within two (2) bills. Credit may be applied to other memory configurations with down payment required. Requires 18-month lease and new line. For well-qualified customers. Early termination results in remaining balance due. Excludes tax.

Also for a limited time, customers will get unlimited access to Hulu on Sprint, which means access to the most popular next-day TV, original series, thousands of hit shows, movies and more on customers’ smartphones, tablets or TVs.

Keep in mind that this offer gives Sprint the best price for an iPhone X among national carriers.

It’s just a matter of time before we see if AT&T, Verizon or T-Mobile will fire the next shot.

Shares of Sprint were last seen down 1% at $5.18 on Friday, with a consensus analyst price target of $5.28 and a 52-week range of $4.91 to $9.22.