The Sullying Of JetBlue’s Brand
JetBlue’s (JBLU) stock has already dropped 20% from mid-January, but it may drop a lot further. The airline has billed itself as the customer friendly airline, but after leaving boatloads of customers on runways for hours in New York and…
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JetBlue’s (JBLU) stock has already dropped 20% from mid-January, but it may drop a lot further. The airline has billed itself as the customer friendly airline, but after leaving boatloads of customers on runways for hours in New York and canceling hundred of flight, the airline now is no better of that Northwest or Delta. Just another airline.
The airline is doing well financially. In the fourth quarter, up 41% to $633 million. Operating margin was over 10%.
The company’s promise is "To Bring Humanity Back To Air Travel". Leaving people on runways for hours does not really qualify.
JetBlue may find out something that countless other companies have discovered. Gaining a reputation can take years. Losing it can take a day.
Douglas A. McIntyre
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Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.
McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.
His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.
A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.
TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.
McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.
