Airbus introduced the A330 in 1992 and has sold 1,099 of the aircraft since its introduction, with another 243 still on order. The two passenger jet versions, the A330-200 and the A330-300, carry list prices of $221.7 million and $245.6 million, respectively.
The 787-8 Dreamliner from Boeing Co. (NYSE: BA) carries a list price of $212 million, and the 787-9 lists for $250 million. Without an A330neo family to compete with the Dreamliners, Airbus could lose more than 1,000 sales to its U.S. rival.
Interestingly, the engines the company is considering are variations on the Rolls-Royce engine that Boeing offers as a choice on its 787s. The Airbus version of the R-R engine is dubbed the Trent 7000 and delivers 72,600 pounds of thrust and a significantly larger fan, a primary factor in improving fuel efficiency.
When Airbus strategy chief Marwan Lahoud said that the economics of an A330neo would be unbeatable and the cash operating cost would be equal to the cost of operating a 787-9, Boeing’s John Wojick said that the A330neo could not compete with the 787-10 at any price. That is what is known as comparing apples and oranges. On an apples-to-apples basis, Leeham concluded that an A330neo “significantly narrows, but does not entirely close” the gap with the 787.
While nothing in the aircraft business is certain, it is all but sure that Airbus will announce that it is going ahead with an A330neo. The company really can’t afford not to.
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