Toyota Marchs Into Europe
Toyota’s (TM) sales in Europe rose 20% in January pushing its total unit sales for the month ahead of DaimlerChrysler (DCX). TM units topped 82,000 for the first month of the year.
It would now appear that Europe is becoming a more important battlefield for the large Japanese car company as it attempts to do to the locals what it has done to GM (GM) and Ford (F) in the US. It also puts more pressure on both US and European car companies to do better in countries like China, where GM in particular is doing well.
It just isn’t safe for the Western car companies anywhere anymore.
Douglas A. McIntyre can be reached at email@example.com. He does not own securities in companies that he writes about.