In March, Ford, Lincoln and Mercury sales totaled 213,074, down 14 percent compared with a year ago. Sales to individual retail customers were 17 percent lower than a year ago, with essentially the entire decline concentrated among truck and sport utility vehicles. Ford (NYSE: F)
The car company put all sorts of junk in its press release about it Edge and Focus products, but they did next to nothing to keep the figures from being close to a disaster.
Sales of the Lincoln brand fell 26%. The only question is when they will close it.
The champion of the Ford product line, the F-series trucks, had a decline of 24%.
Stick a fork in it
Douglas A. McIntyre