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Cars and Drivers

Is That a Nissan? No, it’s a Datsun.

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By Paul Ausick Published
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Beginning in 2014, Nissan Motor Co. (OTC: NSANY.PK) will begin selling cars in the emerging markets of India, Russia, and Indonesia under the ‘Datsun’ brand. Nissan stopped using the Datsun name in 1981.

The rebirth of Datsun will be announced formally tomorrow, but a reasonable guess is that the company wants a unique brand for cars priced at the low end of the market, retaining the Nissan brand for more costly models.

In India, Nissan trails far behind market leader Maruti Suzuki’s 42% share and Hyundai’s 19% share with just 1.5% of total sales. In Indonesia, there are currently only 32 cars for every 1,000 people, a proportion Nissan expects to double by 2017.

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About the Author Paul Ausick →

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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