Fuji Heavy Industries Changes Name to Subaru

By Douglas A. McIntyre Updated Jan 12, 1:25PM EST · Published Apr 1, 8:50AM EDT

Fuji Heavy Industries Changes Name to Subaru — © Thinkstock

[cnxvideo id=”655354″ placement=”ros”]Effective Saturday, April 1, Fuji Heavy Industries will be renamed for its most famous product, the Subaru. Its official name has become Subaru Corporation.

Fuji Heavy Industries was founded in 1953. Aside from its auto manufacturing business, it is a major provider of airplane parts and aerospace machinery. The company, based in Tokyo, has 14,000 employees.

The company announcement:

Fuji Heavy Industries Ltd. (FHI) is changing its company name to Subaru Corporation with effect from April 1, 2017.

To mark the change, renaming ceremonies were held today for employees at the company’s Head Office in Ebisu, Tokyo and three other domestic facilities.. The all-new Impreza launched in Japan in October 2016 and a large-scale model of the advanced variant of the 412EPI helicopter were displayed at the Head Office ceremony to symbolize Subaru’s commitment to growth as a distinctive global brand in the automotive and aerospace industries. Commemorative leaflets and newly produced Group lapel pins were distributed to employees.

FHI President and CEO Yasuyuki Yoshinaga commented, “We have long strived to make excellent products. In recent years, our effort has been expanded from making good products to delivering distinctive value which only Subaru can bring to customers. This change in company name declares Subaru’s determination to thrive as a brand that delivers value. When customers are satisfied, we see happy faces. We want to encourage even more smiles and create eve

Subaru is among the fastest growing car brands sold in the United States. Kelley Blue Book estimates its sales for March were 54,000, up 9.8% from March 2016. That puts its American sales at almost the same level as Volkswagen.

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Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

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A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.