Reputation is one of the most important assets a company can have, no matter what industry the company is in. Companies can spend millions of dollars each year on public relations, advertising, and brand research. The biggest brands in the world are valued at hundreds of billions of dollars. A single PR scandal, or any other misstep that draws the public’s ire, can be devastating to a company’s brand value. These are the biggest corporate scandals of the last decade.
Sometimes, rather than a single event damaging the reputation, a company’s business practices — and especially its customer service experience — can slowly erode the respect and trust of its employees, its customers, and the public at large.
24/7 Wall St. reviewed major news events from the last year, customer survey results from the American Customer Satisfaction Index, ratings on employee review website Glassdoor, and more to determine America’s 10 most hated companies.
Many of the companies on this list are in sectors that are generally more disliked than others. Service providers are among the most widely disliked industries, so it makes sense that the least liked companies in these areas rank as the least liked companies overall. These are the companies with the best and worst reputations.