The Ford Motor Co. (NYSE: F) F-Series full-sized pickup line, led by the F-150, could post sales of 900,000 units this year. After decades as the top-selling vehicle in the United States, it will keep that crown with ease.
F-Series sales through November were 807,379, or about 73,000 a month. December is expected to be the best auto sales month of the year. Ford is pushing sales of its 2017 model year vehicles hard as it tries to clear lots for 2018 models. One of the sales incentives for the F-150 is very aggressive: 0% APR financing for 72 months. Car companies rarely give these incentives for periods of longer than six years, so the press for F-150 sales is a particularly attractive hook to bring in year-end buyers.
Ford needs the F-150 to continue to do well in the final month of the year. Through November, its sales are up 10.1% from the same 11 months of last year. F-150 sales will be over a third of Ford’s total sales this year. Few car manufacturers rely so heavily on one product to bolster sales. Ford’s overall sales for 2017 through November were 2,334,290, a drop of 1.1%. Ford’s total sales number is expected to drop in December, compared to December 2016.
The vehicles behind the F-150 in terms of total annual sales are also full-sized pickups, which shows how important the segment is to the industry. General Motors Co.’s (NYSE: GM) Chevy Silverado should reach sales of 560,000. While that will put it in second place among U.S. vehicle sales, it is still well behind its Ford competition. The Dodge Ram from Fiat Chrysler Automobiles N.V. (NYSE: FCAU) should take third place with sales close to 500,000.
Last year, the F-150 celebrated its 40th year as America’s top-selling vehicle. It will make that 41 years in a row in 2017.