Wells Fargo Going After Super High Networth Clients (WFC, JPM, GS, NTRS)

Wells Fargo & Company (NYSE: WFC) has now launched its Abbot Downing financial services that aims to serve the ultra-high net worth sector of wealthy Americans.  The move will instantly look similar to efforts embarked upon by top institutions like…

Published April 2, 2012, 3:08pm ET · 2 min read

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Wells Fargo & Company (NYSE: WFC) has now launched its Abbot Downing financial services that aims to serve the ultra-high net worth sector of wealthy Americans.  The move will instantly look similar to efforts embarked upon by top institutions like J.P. Morgan Chase & Co. (NYSE: JPM), Goldman Sachs Group, Inc. (NYSE: GS), and even North Trust Corporation (NASDAQ: NTRS).

The new Abbot Downing service might not exactly easily sum up the bank’s efforts in its name.  The new website noted that it “serves a small number of individuals and families, as well as their endowments and foundations, to help preserve and grow assets while building legacies across generations.”  In short, it aims to go after the uber-rich whose assets may last well beyond the current generations of living relatives.

Abbot Downing will fall under Wells Fargo’s Wealth, Brokerage & Retirement group.  The target seems to be those families with assets of $50 million and more in investable assets.  While clients can likely come from any location in the U.S., the website lists sixteen cities where it has offices even though the offices fall under regional managing directors who are in other offices.

The main focus of Abbot Downing is tailored financial solutions which assign one relationship manager with each manager serving a limited number of relationships.  If you just won the lottery over the weekend, you better interview this group or one of its competitors.

JON C. OGG

Contact [email protected] for any questions or corrections.

Jon C. Ogg

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

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