Apple hit an all-time high after skipping the AI spending race

As seen on the 24/7 Wall St. homepage on October 29, 2026.

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A widely upvoted r/wallstreetbets post captured a crowd that has been rewarded for holding Apple but is uneasy about how much is already priced in.

Apple sat out the capital-heavy AI infrastructure buildout that consumed competitors, published a research paper titled The Illusion of Thinking questioning whether large language models can genuinely reason, and still set an all-time high in after-hours trading.

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Commenters pointed to a price-to-earnings ratio above 40 as a sign the stock has little room for disappointment ahead of next week's earnings report.

That earnings report is the immediate catalyst to watch: at current multiples, a miss or cautious guidance on Apple Intelligence adoption moves the stock sharply, and even bulls in the comment section are bracing for volatility.

Mentioned: AAPL