Jim Cramer says the DUO device is the real bull case for Apple

As seen on the 24/7 Wall St. homepage on September 30, 2026.

Cramer is pinning the Apple bull case on the DUO device, not the smart-home push investors have been pricing in.

Buy the stock of Apple because of the DUO, not smart home... Duo is AMAZING

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Jim Cramer posted on September 30 that the bull case for Apple rests on the DUO device, describing it as "AMAZING."

Investors have been pricing in Apple's smart-home push as a key growth driver, and Cramer is redirecting attention to a product he sees as underappreciated by the market.

The post drew 48 likes within hours, a signal that the take landed with enough friction to generate debate among followers.

For investors watching Apple, Cramer's post says the DUO is the real catalyst and the smart-home narrative shaping recent sentiment is the wrong lens for sizing a position.

Sources

Mentioned: AAPL

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