Amazon named a Morgan Stanley Top Pick with a new $350 price target

As seen on the 24/7 Wall St. homepage on October 19, 2026.

Brian Nowak lifting Amazon to Top Pick status alongside a $350 target is the stronger signal here: analysts reserve that designation for their highest-conviction names heading into earnings season.

Amazon $AMZN price target raised to $350, named a Top Pick at Morgan Stanley Morgan Stanley analyst Brian Nowak raised the firm's price target on Amazon to $350 from $335 and keeps an Overweight rating on the shares, which were also moved to Top Pick among the analyst's https://t.co/nUUnW0XzcS

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Morgan Stanley's Brian Nowak made Amazon a Top Pick, lifting his price target to $350 and keeping an Overweight rating.

Top Pick status is reserved for an analyst's single highest-conviction idea, a far stronger signal than a routine target revision.

The call lands ahead of earnings season, so investors fixating on the target alone are missing the stronger part of the message.

Keep an eye on the stock as earnings season approaches, with Nowak's credibility now tied to Amazon's guidance and results.

Sources

Mentioned: AMZN

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