Under Tim Cook, a $10,000 Bet Turned Into $275,594

As seen on the 24/7 Wall St. homepage on August 24, 2026.

AAPL Apple
15 years since Tim Cook became CEO of Apple $10K → $275.6K
27.6× since 2011
$297k$143k$-12k Invested

Fifteen years ago today Tim Cook took over as CEO, and $10,000 put in that day is worth $275,594 now. He hands the job to John Ternus with that as the bar.

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A $10,000 stake in Apple on the day Tim Cook became CEO, August 24, 2011, is worth $275,594 today.

The position fell below its starting value within months of Cook's tenure, and sellers at any of those troughs gave up most of the gain.

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The steepest acceleration came late in Cook's run, when holders who sat through the drawdowns ended with $275,594.

Cook hands the chief executive role to John Ternus with that return as the explicit benchmark, and holders now own the next era's compounding pace.

Mentioned: AAPL