Snap's paid subscriber base tops 30 million as Other Revenue surges 84%
As seen on the 24/7 Wall St. homepage on November 4, 2026.
Other Revenue grew 84% year-over-year, and we surpassed 30 million paid subscribers across Snapchat+, Memories Storage, and Lens+.
Snap's non-advertising line is now compounding fast enough to matter to a company worth $8.5 billion, which cuts the dependence on a brutal digital ad market. Spiegel flagged the milestone on the third quarter earnings call.
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Snap's subscription business has crossed a threshold that makes it meaningful at the company level. Other Revenue, which captures Snapchat+, Memories Storage, and Lens+, grew 84% year-over-year, and total paid subscribers across those three products surpassed 30 million, figures Evan Spiegel disclosed on the third-quarter earnings call.
For a company with a market capitalization of $8.5 billion, an 84% growth rate in a non-advertising revenue stream is not a rounding error. It represents a genuine structural shift: a second engine running alongside the core ad business rather than a footnote in the financials.
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That matters because digital advertising is a cyclical, competitively brutal market where Snap has historically been squeezed between larger platforms with deeper targeting infrastructure. Every dollar that comes from subscribers instead of advertisers is a dollar less exposed to that pressure.
The 30 million subscriber milestone is the number to hold onto. It signals that Snap has built enough habitual, paying users to sustain a subscription line through ad market downturns, and it sets a base from which even modest growth in average revenue per subscriber moves the total meaningfully.
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Mentioned: SNAP