Trade Desk Falls to $13.39, Now a Small-Cap Ad Tech Stock

As seen on the 24/7 Wall St. homepage on August 10, 2026.

TTD Trade Desk
New 52-week low $13.39 -3.0% vs prior low · 2026-08-07
$59$34$10

Trade Desk just set a fresh 52-week low at $13.39, 3% under Friday's bottom and roughly a quarter of where it traded last August. The market cap is down to $5.7 billion, so this is now a small-cap ad tech name.

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At a $5.7 billion market cap, Trade Desk has dropped out of mid-cap territory, a reclassification that can trigger forced selling from funds with large-cap mandates and shrink the stock's presence in widely followed indexes.

The fresh low landed 3% below the prior 52-week bottom set on August 7, so sellers remain in control and the old floor offered no support.

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Small-cap status thins institutional coverage and liquidity, compounding the pressure.

Sources

Mentioned: TTD

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