GTA 6 Launch: 12.5 Million Gamers Plan Time Off, Signaling Day-One Demand for Take-Two

As seen on the 24/7 Wall St. homepage on November 13, 2026.

DeItaone @deitaone

Americans booking time off work for a video game launch is the cleanest read yet on day-one demand for Take-Two's November 19 release, six days out.

12.5 MILLION AMERICAN GAMERS PLAN TO TAKE TIME OFF FOR GTA 6 An estimated 12.5 million US gamers plan to take time off or adjust their schedules for the November 19 launch of Grand Theft Auto VI, according to a PCMag/YouGov survey. That's roughly 8% of American adult gamers,
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An estimated 12.5 million US gamers plan to take time off or shift their schedules around the November 19 launch of Grand Theft Auto VI, per a PCMag/YouGov survey.

For Take-Two Interactive, with the release six days out, that is the clearest pre-launch demand signal yet and points to front-loaded day-one sales.

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Any slip in the November 19 date would delay that pent-up demand turning into revenue.

Survey intent is not the same as purchases, but anticipation is already moving real-world scheduling at scale.

Sources

Mentioned: TTWO

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Take-Two Releasing Long-Awaited Grand Theft Auto VI Next Week

  • Palmeri pegs up to 40 million console units in the first months, roughly $3 billion in retail sales
  • Analyst estimate cited: about $600 million in profit for Take-Two from the early window alone
  • Online version could add about 60 million monthly users on top of console and PC sales
  • Industry consolidating like Hollywood: layoffs, studio closures, bets only on proven franchises

The Nov. 19 launch is the single biggest swing factor in Take-Two's fiscal year, and Bloomberg's numbers frame it as a profit event. The same consolidation that concentrates spending on a handful of franchises is why rivals cleared the quarter rather than compete with it.

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Biggest movers · At the close
Gainers
  • MARAMARA$7.33+10.4%
  • TTWOTake-Two Interactive$224.19+8.1%
  • CVSCVS Health$88.86+4.2%
  • LCIDLucid$3.75+4.2%
  • AVGOBroadcom$332.33+4.0%
Losers
  • APPSDigital Turbine$7.1-37.2%
  • HIMSHims & Hers$18.98-17.3%
  • IRENIREN$19.61-8.4%
  • UPSTUpstart$20.41-8.3%
  • OPENOpendoor Technologies$1.31-7.5%

Nearly 48 points separated the best and worst names in a 383-stock universe at the close, with Digital Turbine's 37% drop setting the floor. Take-Two's 8% gain came a day after its quarterly filing, while Hims & Hers kept sliding on its Q3 miss.

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Biggest movers · On the open
Gainers
  • TTWOTake-Two Interactive$225.98+9.0%
  • ASXASE Technology Holding$35.6+3.6%
  • LCIDLucid$3.72+3.3%
  • HWMHowmet Aerospace$220.91+2.1%
  • DBDeutsche Bank$37.34+2.1%
Losers
  • APPSDigital Turbine$7.12-37.0%
  • HIMSHims & Hers$20.13-12.2%
  • GEVGE Vernova$782.49-5.6%
  • AAOIApplied Optoelectronics$49.5-5.0%
  • OPENOpendoor Technologies$1.35-4.6%

Digital Turbine has shed 37% of its value at the open, a wipeout no other name in the 386-stock priority list comes close to matching. Take-Two leads the other direction at nearly 9%, so the session's spread runs about 46 points wide.

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Biggest movers · At the close
Gainers
  • MPWRMonolithic Power Systems$1,388.92+16.7%
  • TTDTrade Desk$15.04+16.3%
  • COHRCoherent$223.85+16.1%
  • ALABAstera Labs$216.5+13.5%
  • AMDAMD$509.22+13.4%
Losers
  • ASANAsana$10.05-5.2%
  • IQiQIYI$0.91-5.0%
  • NVDANVIDIA$178.81-4.2%
  • BABAAlibaba$105.32-3.8%
  • TTWOTake-Two Interactive$207.2-3.6%

Chips split hard at Monday's close: four names finished up double digits, led by Monolithic Power at 16.67%, while NVIDIA slipped 4.20% to $178.81. A 21-point spread between AMD and NVIDIA in one session is rare for two stocks that usually trade together.

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TTWO Take-Two Interactive
Q2 2027
EPS
-$0.29
est -$0.86 +66.4%
Revenue
$1.50B
est $1.66B -9.6%

Net bookings fell 18% to $1.60 billion in a quarter with nothing bigger than NBA 2K27 to sell, yet management held full-year bookings guidance of $8.0 to $8.2 billion. That math only works if Grand Theft Auto VI delivers on November 19.

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Earnings · 2027 Q2 Strauss Zelnick Chairman, CEO, Take-Two Interactive
The launch of Grand Theft Auto VI is ten days away and, with pre-orders continuing to reach unprecedented levels, we expect to deliver an historic year for our company.

Zelnick put the company's entire $38.7 billion valuation behind a single release date now ten days out, committing on the earnings call to a record year. Pre-order strength is the only read investors get before the game ships, and the next guidance update will show whether it held.

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Earnings · 2027 Q2 Strauss Zelnick Chairman, CEO, Take-Two Interactive
We are reiterating our outlook for Fiscal 2027 Net Bookings of $8 to $8.2 billion, and are confident in our ability to build on this incredible year as we release new hits, explore emerging business opportunities, expand our geographic footprint, and pursue accretive M&A – all of which will set us on a path to unlock greater earnings power and long-term shareholder value.

Zelnick held the Fiscal 2027 net bookings target steady with Grand Theft Auto VI still ahead, so the guidance bar is now set for the biggest launch in the company's history. He also put accretive M&A on the list of uses for that cash, a new wrinkle for a $38.7 billion publisher.

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TTWO Take-Two Interactive
Regular session
$209.44
+5.15% open $199.18
$211$204$198

A 5.15% jump to $209.44 adds close to $2 billion to a $39.2 billion gaming publisher in a single session, with no company announcement behind it. Moves this size are rare here, so keep an eye on whether it holds into the close.

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TTWO Take-Two Interactive
Regular session
$197.46
-5.44% open $208.82
$209$202$196

A 5.4% slide takes roughly $2 billion off this publisher's market value in a single session. Moves this size are rare for this name, so keep an eye on whether it stabilizes into the close.

Read more