OpenAI GPT Images 2.5 delivers higher quality at the same $30 per million token price
As seen on the 24/7 Wall St. homepage on September 11, 2026.
OpenAI held image generation at $30 per million output tokens while raising quality, squeezing rivals who now have to match better output at an unchanged price.
GPT Images 2.5 are a material improvement in quality at the same price as GPT Image 2 OpenAI prices both new models at the same token rates as GPT Image 2: $30 per million image output tokens. This makes it the clear choice for the highest quality images, though the next model https://t.co/GvxSEkjj6p
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OpenAI's GPT Images 2.5 raises output quality while holding the price at $30 per million image output tokens, the same rate as GPT Image 2. Rivals now have to answer better output at an unchanged cost.
Artificial Analysis, which tracks AI model performance and pricing, called the quality gain a material improvement, enough to shift purchasing decisions.
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For developers and enterprises already budgeting around GPT Image 2 pricing, the upgrade is essentially free in cost terms. Rivals must cut prices or accelerate their own quality improvements to stay competitive.
The Artificial Analysis post was cut off before it addressed the next model, leaving OpenAI's roadmap after GPT Images 2.5 an open question worth following.