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Cars and Drivers

Kia Sales Fall Apart as Move Toward Korean Cars Falters

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By Douglas A. McIntyre Published
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Kia’s run as a hot brand in the U.S. car market could be over. With a sales drop of 4.5% in the first half, the trouble that company has had recently apparently has caught up with it.

There was a time not long ago when Kia might have moved its peak market share of 4% of the American market to a level closer to Nissan, which had a share of double that. But Kia does not have a single vehicle among the top 20 sellers by unit volume in the United States.

Kia’s so-called Commitment to Quality was undermined completely by a scandal that involved its miles-per-gallon claims. The company has resorted to special incentives to get new customers, which include 0% APR for loans on some of its models.

The legal challenges over Kia’s mileage claims are not behind it. For every day the public watches these challenges, questions about the reasons for owning a Kia linger.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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