Companies

Nike Inc - Class B

NYSE: NKE
$34.31
▼ $0.30 (−0.88%) today
Markets open · 3:34pm ET

24/7 Wall St. View

Price Prediction $54.79 +59.7% Our analysts’ 12-month view: target, optimistic case, and floor. NKE price prediction → Earnings Beat +8.8% EPS vs. the estimate, revenue, and how the market reacted. NKE earnings history →

NKE at a Glance

Price
24/7 target
$54.79
Street target
$38.15
Earnings
Next report
Dec 16, 2026
Q1 2027 EPS
$0.48
vs. $0.44 est.
+8.8%

NYSE: NKE

About Nike

NIKE, Inc. is the world's largest designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. The company operates through two main brands: NIKE Brand, which encompasses performance and sportswear products across running, basketball, football, training, and other sport categories, and Converse, a subsidiary brand focused on athletic lifestyle footwear, apparel, and accessories. NIKE distributes products through wholesale channels to retailers globally and through its own direct-to-consumer operations, including NIKE-owned retail stores and digital platforms. The company operates across four geographic segments: North America, Europe Middle East & Africa, Greater China, and Asia Pacific & Latin America. NIKE is currently undergoing a strategic transformation called 'Pace,' which involves modernizing its global supply chain, realigning to three geographies, establishing an enterprise capabilities campus in India, and streamlining its organization to reduce costs. Updated

Revenue by Segment · Q1 2027
  1. Wholesale61%
  2. NIKE Direct37%
  3. Converse2%

Latest Activity

Jim Cramer
PodcastMad Money w/ Jim CramerJim Cramer · 44 min

Mad Money w/ Jim Cramer 10/2/26

  • 29,000 September jobs eased rate-hike fears; G7 releasing 100 million barrels capped oil's rally
  • PepsiCo called uninvestable into Thursday earnings: down 12% this year while Coca-Cola is up 22.5%
  • Nvidia compute scarcity framed as the real money-maker behind data center and Starlink demand
  • Caller verdicts on Applied Materials, Simon Property Group, Goldman Sachs and Duke Energy at a 3.8% yield

A 4.7% PepsiCo yield loses to the 10-year, so any bounce off Thursday's earnings report is just a trade. Cramer stays long AI compute while telling snack and beer holders the consumer shift is structural.

Read more
Reddit's most-discussed stocks · Oct 2
  1. 1GOOGLsplit566 comments · 1.4K upvotes
  2. 2SPYbullish522 comments · 1.2K upvotes
  3. 3NKEbearish578 comments · 610 upvotes
  4. 4NVDAbearish265 comments · 509 upvotes
  5. 5MSFTbearish256 comments · 472 upvotes

SPYheating up fast

MSFTsouring fast

Nike drew the most comments of anyone today and the mood there is bearish after its job cuts and weak sales outlook, while Alphabet's 566 comments show traders split on its EU fine. Retail is leaning bullish on the broad market and turning cold on Microsoft.

Source: Reddit
Read more
Reddit Pulser/wallstreetbets
Nike a $20 stock soon ?

u/Spartanghostt6 507 upvotes475 comments

Remember the guy who made post saying it would never go below $40. LMAO

China sales down 26% turned a 13-year-low valuation into the only bull case left, and this thread is picking it apart. With guidance for a high-single-digit revenue decline in FY2027 and restructuring savings not landing until FY2031, the cheap price reflects the trajectory.

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Jim Cramer@jimcramer

Cramer's read on Nike's first-quarter results lands on the one line that decides whether the turnaround is real: cleaner inventory means less discounting and better margins ahead.

I will say this: Nike inventories are down!
  • Replies31
  • Reposts1
  • Likes68
Read more
Reddit's most-discussed stocks · Oct 1
  1. 1MUbullish1.1K comments · 2.6K upvotes
  2. 2NVDAsplit273 comments · 976 upvotes
  3. 3NKEbearish463 comments · 451 upvotes
  4. 4GOOGLsplit254 comments · 884 upvotes
  5. 5MSFTsplit222 comments · 645 upvotes

TLTheating up

METAsouring fast

Micron's memory story has Reddit's traders piled in, drawing more comments than the next four names combined and firmly bullish. Nike is the crowd's punching bag, while the long Treasury bond fund is heating up and Meta chatter is souring fast.

Source: Reddit
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Reddit Pulser/wallstreetbets
Nike earnings are tomorrow and nobody seems to give a …💀

u/Spartanghostt6 501 upvotes524 comments

Charging $200 for a sweat suit they get made in a Chinese sweat shop for $5 is why brother

Apathy ahead of an earnings report is its own signal: 524 comments, and the top-voted takes focus on pricing power and stale product rather than the numbers. If the brand story is the problem, a margin beat buys only a day without a re-rating.

Read more
Jim Cramer
PodcastMad Money w/ Jim CramerJim Cramer · 44 min

Mad Money w/ Jim Cramer 9/30/26

  • Cramer calls housing frozen: the 30-year national average at 7.34% versus 3% five years ago
  • Lennar down 20% and KB Home down 17% year to date; Toll Brothers holds up on 25% cash buyers
  • Whirlpool suspended its dividend; Home Depot and Lowe's both hit 52-week lows
  • IPO and M&A pipelines stalled too, with Oura shelving a $2.2 billion offering

Mortgage rates at multi-decade affordability lows are draining builders, appliance makers and the home-improvement aisles at once, so holders are really running a single trade. Cramer says the group does not recover until the war ends, oil retreats and rate hikes come off the table.

Read more
Jim Cramer@jimcramer

Cramer ties the guidance cut at Dick's Sporting Goods to soft demand for legacy sneaker franchises, a read-through that lands on Nike and the rest of athletic retail.

Dick's gives us a nasty cut and worried about legacy shoes
  • Replies51
  • Reposts5
  • Likes164
Read more

NKE Coverage

9:49am ET
Investing

Nike Will Never Recover

Nike's stock has collapsed, its China business is crumbling, and local rivals are tightening their grip on the world's biggest market. The real question is whether any turnaround plan can save a…

MCD NKE SBUX
Douglas A. McIntyre
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Frequently Asked Questions

What does Nike do?

NIKE, Inc. is the world's largest designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities.

What is the NKE stock price target?

24/7 Wall St.'s 12-month price target for NKE is $54.79, rated Buy. The Wall Street consensus target is $38.15. NKE price prediction →