Companies /Consumer Cyclical

Planet Fitness Inc - Class A

NYSE: PLNT Leisure
$50.92
▲ $1.51 (+3.06%) today
Markets closed · 5:56am ET

24/7 Wall St. View

PLNT at a Glance

Valuation
Market cap
$3.9B
P/E ratio
17.3
Profitability
Revenue (TTM)
$1.3B
Profit margin
18.3%
EPS (TTM)
$2.94
Price
52-week range
$37 – $114
24/7 target
$67.53
Street target
$65.39
Earnings
Next report
Nov 5, 2026
Q2 2026 EPS
$0.88
vs. $0.85 est.
+3.5%

Headquartered in Hampton, NH Fiscal year ends December NYSE: PLNT planetfitness.com

About Planet Fitness

Planet Fitness is one of the largest franchisors and operators of fitness centers in the world by number of members and locations. Founded in 1992, the company operates through three segments: Franchise, Corporate-owned clubs, and Equipment. As of June 30, 2026, Planet Fitness had approximately 21.5 million members across 2,930 clubs in all 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. Approximately 90% of its clubs are owned and operated by independent franchisees. The company generates revenue from franchise royalties, National Advertising Fund contributions, membership fees at corporate-owned locations, and the sale of fitness equipment to franchisees. Its mission centers on providing an affordable, non-intimidating fitness experience branded as the Judgement Free Zone®. Updated

Revenue by Segment · Q2 2026
  1. Corporate-owned clubs39%
  2. Franchise37%
  3. Equipment23%

PLNT Coverage

7:10am ET
Investing

Good News as Planet Fitness Raises Prices

Few companies can raise the price of a service by 50% with confidence that it will not erode their customer base. Planet Fitness clearly believes it can.

Douglas A. McIntyre

Frequently Asked Questions

What does Planet Fitness do?

Planet Fitness is one of the largest franchisors and operators of fitness centers in the world by number of members and locations. Founded in 1992, the company operates through three segments: Franchise, Corporate-owned clubs, and Equipment.

What is the PLNT stock price target?

24/7 Wall St.'s 12-month price target for PLNT is $67.53, rated Buy. The Wall Street consensus target is $65.39. PLNT price prediction →