Headquartered in Hampton, NH Fiscal year ends December NYSE: PLNT planetfitness.com
Planet Fitness, Inc. franchises and operates fitness centers under the Planet Fitness brand. It positions its clubs as an affordable, non-intimidating fitness experience marketed as the Judgement Free Zone. As of September 30, 2026, it had approximately 21.5 million members and 2,962 clubs across all 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. It has since entered Portugal through the acquisition of the 25-club Be-Fit platform.
Approximately 90% of clubs are owned and operated by independent franchisees. The company reports three segments:
- **Franchise:** Royalties, fees and National Advertising Fund contributions from franchisees.
- **Corporate-owned clubs:** Membership dues and related revenue from company-operated locations.
- **Equipment:** Sales of new and replacement fitness equipment to franchisee-owned clubs.
The company operates through its controlled subsidiary Pla-Fit Holdings, LLC. It is currently reviewing options to refranchise its domestic corporate-owned clubs. Updated
Management raised full-year same club sales guidance to roughly 1.5% to 2% from about 1%, the clearest sign yet that the membership recovery is real. The quarter also brought a sixth international market via the Be-Fit deal in Portugal and a fresh $500 million buyback authorization.
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Few companies can raise the price of a service by 50% with confidence that it will not erode their customer base. Planet Fitness clearly believes it can.
Douglas A. McIntyre Wednesday's top analyst upgrades and downgrades included Arm, Carnival, CVS Health, Deere, Dell Technologies, Intercontinental Exchange, Planet Fitness, Rackspace Technology, Royal Caribbean Cruises, SoFi Technologies, Southwest Airlines, Starbucks and Super Micro Computer.
Monday's top analyst upgrades and downgrades included Emerson Electric, Estee Lauder, KeyCorp, Lam Research, New Relic, Palantir Technologies, PagSeguro Digital, Planet Fitness, ServiceNow, Snowflake, Truist Financial, Unity Software and Vornado Realty Trust.
Monday's top analyst upgrades and downgrades included Academy Sports and Outdoors, Accenture, Clorox, Fiserv, Moderna, Planet Fitness, Sarepta Therapeutics, Tesla, Under Armour, Ventas, Viatris, Wayfair and Welltower.
Monday's top analyst upgrades and downgrades included Amphenol, Apollo Global Management, Applied Materials, Bloom Energy, Dell Technologies, EOG Resources, Gap, Invesco, PBF Energy, Range Resources, Walt Disney and Wendy’s.
Thursday's top analyst upgrades and downgrades included AGNC Investment, Costco Wholesale, CrowdStrike, Dick’s Sporting Goods, Fifth Third Bancorp, General Electric, PayPal, Sabre, Six Flags Entertainment and Solid Power.
Planet Fitness, Inc. franchises and operates fitness centers under the Planet Fitness brand. It positions its clubs as an affordable, non-intimidating fitness experience marketed as the Judgement Free Zone.
24/7 Wall St.'s 12-month price target for PLNT is $73.07, rated Buy. The Wall Street consensus target is $65.58. PLNT price prediction →
