Planet Fitness

Planet Fitness (PLNT) Q1 2026 Earnings

Reported May 7, 2026 at 6:30 AM ET · SEC Source

Q1 26 EPS

$0.74

BEAT +17.57%

Est. $0.63

Q1 26 Revenue

$337.2M

BEAT +13.22%

Est. $297.9M

vs S&P Since Q1 26

-20.6%

TRAILING MARKET

PLNT -18.7% vs S&P +1.8%

Market Reaction

Did PLNT Beat Earnings? Q1 2026 Results

Planet Fitness posted a sharply stronger-than-expected first quarter for fiscal 2026, with revenue climbing 21.9% year-over-year to $337.24 million against a consensus estimate of $297.87 million, a beat of 13.22%, while adjusted diluted EPS of $0.74… Read more Planet Fitness posted a sharply stronger-than-expected first quarter for fiscal 2026, with revenue climbing 21.9% year-over-year to $337.24 million against a consensus estimate of $297.87 million, a beat of 13.22%, while adjusted diluted EPS of $0.74 topped the $0.63 consensus by 17.57%. The standout driver was a surge in the Equipment segment, where revenue more than doubled to $62.15 million from $27.81 million a year ago, fueled by higher sales to existing franchisee-owned clubs. Franchise and corporate-owned club revenues also expanded, and system-wide same club sales rose 3.5% as total membership reached approximately 21.5 million across 2,909 locations globally. The strong headline numbers, however, were tempered by a meaningful guidance reset; the company cited slower-than-expected net member growth during peak sign-up season and paused a planned Black Card price increase, trimming full-year same club sales growth expectations to approximately 1% from a prior range of 4% to 5% and reducing revenue growth guidance to approximately 7%. Several directors received routine equity grants around the filing date, adding no material change to the company's ownership picture.

Key Takeaways

  • System-wide same club sales increased 3.5%
  • Equipment sales to existing franchisee-owned clubs increased $32.0 million
  • National Advertising Fund contribution rate increase from 2% to 3% drove $10.3 million of additional franchise revenue
  • Franchise royalty revenue grew $6.0 million driven by same club sales, new clubs, and higher annual fees
  • 15 new clubs opened system-wide, all franchisee-owned, bringing total to 2,909
  • Total membership of approximately 21.5 million

PLNT Forward Guidance & Outlook

Planet Fitness reiterated expectations for 150-160 new equipment placements and 180-190 system-wide new club openings in 2026. However, the company significantly lowered other 2026 guidance due to lower-than-planned net joins in Q1 and the decision to pause the Black Card price increase. System-wide same club sales growth is now expected at approximately 1% (previously 4%-5%). Revenue growth is now expected at approximately 7% (previously ~9%). Adjusted EBITDA growth is now expected at approximately 6% (previously ~10%). Adjusted net income is now expected to decrease approximately 2% (previously an increase of 4%-5%). Adjusted net income per diluted share is expected to increase approximately 4% (previously 9%-10%), based on adjusted diluted weighted-average shares of approximately 79.0 million. Net interest expense is now expected at approximately $111.0 million (previously $114.0 million). Capital expenditures are expected to increase approximately 10%-15% and depreciation and amortization approximately 10% compared to 2025.

24/7 Wall St

PLNT YoY Financials

Q1 2026 vs Q1 2025, source: SEC Filings

24/7 Wall St

PLNT Revenue by Segment

With YoY comparisons, source: SEC Filings

Q1 25 Q1 26

“In the first quarter, our top and bottom line results exceeded expectations. However, 2026 is off to a slower than expected start from a net member growth perspective as we faced internal and external headwinds during our peak sign-up period. As a result, we are sharpening our marketing to prioritize capturing demand and driving net member growth. Additionally we are pausing the planned national Black Card price increase pending a broader pricing review.”

— Colleen Keating, Q1 2026 Earnings Press Release