Companies /Consumer Cyclical

Planet Fitness Inc - Class A

NYSE: PLNT Leisure
$61.11
▲ $0.80 (+1.33%) today
Markets closed · 11:13pm ET
24/7 Rating BUY
Our 12-month price target
$73.07
+21.2% upside by Nov 2027
Price when calculated $60.31 Nov 9, 2026
Street consensus $65.58 17 analysts
Ours vs. the Street +11.4% Our target vs. consensus

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. Recalculated at least weekly and after every earnings report.

How we calculate it →
12-Month Projection Historical Optimistic Target Conservative
$60$80$100Nov 2025Nov 2027Nov 9$107.12$73.07$61.15
$60$80$100Nov 2025Nov 2027Nov 9$107.12$73.07$61.15

Analyst Sentiment

17ANALYSTS
Buy1165%
Hold635%
Sell00%
The Bottom Line

Planet Fitness appears attractively valued at current levels. With a 21.2% upside to our $73.07 target, the risk-reward profile looks favorable for investors with a 12-month time horizon. Wall Street agrees, with 65% of analysts rating it a Buy.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Economic cycle dependent, moderate growth
1.05×
Analyst Consensus
Moderate analyst optimism
+3.9%
Volatility Adjustment
Average volatility
−0.1%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$50$100$150$200’26’27’28’29’30’31$225.39$107.90$70.59
$50$100$150$200’26’27’28’29’30’31$225.39$107.90$70.59

Prediction History

PLNT Price Target History Our Target Stock Price
$45$54$63$72Aug 14Nov 6$73.09$60.33
$45$54$63$72Aug 14Nov 6$73.09$60.33
Date Price Target Stock Price Rating Upside
$73.09 $60.33 BUY +21.1%
$69.88 $53.58 BUY +30.4%
$68.94 $52.52 BUY +31.3%
$67.48 $50.89 BUY +32.6%
$64.94 $48.00 BUY +35.3%
$60.32 $42.41 BUY +42.2%
$60.99 $42.68 BUY +42.9%
$63.58 $49.49 BUY +28.5%

Frequently Asked Questions

What is the PLNT stock price prediction for 2030?

Looking ahead to 2030, our model projects PLNT could trade at an average price of $96.05, with a potential range between $72.04 and $120.06. This represents a potential 59.3% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is PLNT a buy, sell, or hold right now?

24/7 Wall St. currently rates PLNT as a BUY. Strong upside (+21.2%) Among Wall Street analysts, 11 rate it Buy, 6 rate it Hold, and 0 rate it Sell.

What is the PLNT stock price target in an optimistic scenario?

In our optimistic scenario for PLNT, the stock could reach $107.12 over the next 12 months, representing a 77.6% gain from today’s price. This scenario assumes favorable conditions materialize, including strong earnings growth, positive market sentiment, and successful execution of company initiatives.

What is the downside risk for PLNT stock?

Our conservative scenario for PLNT projects a price of $61.15 over the next 12 months (1.4% from current levels), suggesting relatively limited downside if headwinds materialize. No forecast is a guarantee. Position sizing and time horizon still matter.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →