Companies /Technology

Apple Inc.

NASDAQ: AAPL Consumer Electronics
$314.22
â–² $0.77 (+0.25%) today
Markets open · 2:37pm ET

Q4 2025 Earnings

Reported Oct 30, 2025, 4:30pm ET · SEC source
$1.85
Beat +4.53%
EPS · est. $1.77
$102.5B
Beat +0.21%
Revenue · est. $102.3B
+4.8%
Beating market
AAPL vs S&P since report
10 quarters
Consecutive EPS beats

Market Reaction

% change · around the report
0+2%+4%+6%Oct 30Oct 31report 4:30pm ETearnings−0.1%+1.0%
0+2%+4%+6%Oct 30Oct 31earnings−0.1%+1.0%
AAPL +1.0%S&P 500 −0.1%
0+2%+4%+6%Oct 30Oct 31report 4:30pm ETearnings−0.1%+1.0%
0+2%+4%+6%Oct 30Oct 31earnings−0.1%+1.0%
AAPL +1.0%NASDAQ −0.1%
−6%−4%−2%0Oct 29Nov 7report 4:30pm ETearnings−1.8%−5.0%
−6%−4%−2%0Oct 29Nov 7earnings−1.8%−5.0%
AAPL −5.0%S&P 500 −1.8%
−6%−4%−2%0Oct 29Nov 7report 4:30pm ETearnings−3.4%−5.0%
−6%−4%−2%0Oct 29Nov 7earnings−3.4%−5.0%
AAPL −5.0%NASDAQ −3.4%
−0.38%
Day of report
−0.49%
Next session
−0.70%
One week
+5.10%
30 days

S&P 500 over the same 30 days: +0.27%.

Did AAPL Beat Earnings? Q4 2025 Results

Apple closed out fiscal 2025 on a strong note, posting fiscal fourth-quarter revenue of $102.47 billion, up 7.9% year over year, and delivering earnings per share of $1.85 against a Wall Street consensus of $1.77, a beat of 4.52%. The headline driver was Services, which set a revenue record at $28.75 billion, up from $24.97 billion a year ago, underscoring how Apple's software and subscription ecosystem increasingly anchors its financial results. iPhone remained the largest product category at $49.02 billion, lifted by the September launches of the iPhone 17 family and the new iPhone Air, with carrier data pointing to strong network performance accelerating customer upgrades. Greater China softness, where revenue slipped to $14.49 billion from $15.03 billion, was more than offset by acceleration in Europe and the Americas. Looking ahead, Apple enters the holiday quarter with its broadest product lineup yet, including M5-powered Macs and iPads, and an installed base of active devices that management described as reaching a new high across all categories and geographies.

Key Takeaways
  • September quarter record for iPhone revenue
  • Services revenue reached all-time high at $28.75 billion
  • 8% year-over-year total revenue growth
  • Strong growth in Europe and Rest of Asia Pacific
  • Installed base of active devices reached all-time high across all product categories and geographic segments

“Today, Apple is very proud to report a September quarter revenue record of $102.5 billion, including a September quarter revenue record for iPhone and an all-time revenue record for Services.”

Apple CEO, on the earnings call

Forward Guidance & Outlook

Apple highlighted its excitement heading into the holiday season with its most extensive product lineup, including iPhone 17, iPhone 17 Pro and Pro Max, iPhone Air, AirPods Pro 3, new Apple Watch, MacBook Pro and iPad Pro with M5 chip. The CFO noted that the installed base of active devices reached a new all-time high across all product categories and geographic segments, supporting continued Services growth. No specific numerical guidance was provided.

AAPL YoY Financials

Q4 2025 vs Q4 2024 · SEC filings Q4 2024 Q4 2025
$0$30.0B$60.0B$90.0B$94.9B$102.5BRevenue$43.9B$48.3BGross Profit$29.6B$32.4BOperating Income$14.7B$27.5BNet Income
$0$30.0B$60.0B$90.0BRevenueGross ProfitOperating IncomeNet Income

AAPL Revenue by Segment

iPhone$49.0B+6.1%
Services$28.8B+15.1%
Wearables, Home and Accessories$9.0B−0.3%
Mac$8.7B+12.7%
iPad$7.0B+0.0%

AAPL Revenue by Geography

Americas$44.2B+6.1%
Europe$28.7B+15.2%
Greater China$14.5B−3.6%
Rest of Asia Pacific
Rest of World
Japan$6.6B+12.0%
Asia Pacific$8.4B

Figures from SEC filings and company reports. Not investment advice.