Headquartered in Saint Louis, MO Fiscal year ends January NYSE: BBW buildabear.com
Build-A-Bear Workshop, Inc. (NYSE: BBW) is a global retailtainment brand founded in 1997 that operates interactive retail experience locations where guests create personalized stuffed animals through a unique stuffing, dressing, accessorizing, and naming process highlighted by a signature 'heart ceremony.' The company operates through corporately-managed stores (379 locations across North America and Europe), partner-operated locations (177), and franchise locations (118), totaling 674 global experience locations across more than 30 countries, complemented by e-commerce via buildabear.com. Beyond its core retail experience, Build-A-Bear offers pre-stuffed plush products, gifting solutions, licensed and collectible character partnerships, and original storytelling through Build-A-Bear Entertainment, LLC. Revenue is generated through three channels: net retail sales (92.4% of Q2 revenue), commercial revenue from wholesale and licensing (7.0%), and international franchising revenue (0.6%). The company reported $529.8 million in total revenues for fiscal 2025. Build-A-Bear positions itself at the intersection of pop culture trends and experiential retail, targeting multi-generational consumers under its brand platform 'The Stuff You Love.' Updated
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Build-A-Bear Workshop, Inc. (NYSE: BBW) is a global retailtainment brand founded in 1997 that operates interactive retail experience locations where guests create personalized stuffed animals through a unique stuffing, dressing, accessorizing, and naming process highlighted by a signature 'heart ceremony.' The company…
The Wall Street consensus 12-month price target for BBW is $45.00.
