Birkenstock Holding Plc

Birkenstock Holding plc is the parent company of a global footwear brand with a heritage tracing back to 1774. The company designs, manufactures, and sells footwear products centered on its proprietary footbed technology, which is rooted in the biomechanics of the human foot. Birkenstock operates across a broad product range spanning sandals, clogs, shoes, and closed-toe footwear, with price points from entry-level to luxury. The brand universe also includes sleep systems and natural cosmetics, though footwear is the dominant category. The company sells through two primary channels: a Direct-to-Consumer (DTC) segment encompassing its own retail stores (124 globally as of June 30, 2026) and e-commerce platforms, and a B2B Wholesale segment supplying major retail partners worldwide. Geographically, Birkenstock operates across the Americas, EMEA, and Asia Pacific, with the latter being its fastest-growing region. The company manufactures its products primarily in-house and has been investing in expanded production capacity. Birkenstock is listed on the NYSE under the ticker BIRK and is controlled by a principal shareholder. The company recently acquired its Australian distributor (Birkenstock Australia Pty Ltd) in October 2025 to transition from a wholesale distribution model to owned operations in that market. Updated Aug 13, 2026