Baozun Inc

Baozun Inc. is a brand e-commerce service provider and digital commerce enabler in China, operating through two segments: E-Commerce (BEC and BZI) and Brand Management (BBM). The E-Commerce segment provides end-to-end e-commerce solutions including brand store operations, customer services, warehousing and fulfillment, IT solutions, and digital marketing across multiple platforms including Douyin and Rednote. The Brand Management segment provides holistic brand management services encompassing strategic positioning, branding, marketing, retail and e-commerce operations, supply chain management, and technology enablement. Baozun operates the Gap brand in Greater China under an exclusive license arrangement and also holds the Hunter brand rights in Greater China and Southeast Asia. The company operates under distribution, service fee, and consignment business models, serving global brands such as Philips, Nike, and Microsoft. As of Q2 2026, the company managed 184 offline stores including 167 Gap locations across China and maintained offices in 11 overseas markets. It had 6,626 full-time employees. Its ADSs trade on Nasdaq (BZUN), with each ADS representing three Class A ordinary shares, and its shares also trade on the Hong Kong Stock Exchange (9991). Updated Aug 27, 2026