Celsius Holdings Inc
Q1 2025 Earnings
Market Reaction
S&P 500 over the same 30 days: +7.22%.
Did CELH Beat Earnings? Q1 2025 Results
Celsius Holdings delivered a disappointing first quarter of 2025, missing on both top and bottom lines as revenue fell 7.4% year over year to $329.28 million, coming in 3.81% below the $342.31 million consensus estimate, while adjusted diluted EPS of $0.18 trailed the $0.19 analyst forecast by 5.91%. The primary culprit was the timing of U.S. distributor incentive programs and elevated promotional allowances weighted toward late in the quarter, which pressured North American sales even as underlying retail scanner data suggested consumer demand remained broadly intact. Shares tumbled roughly 12% in pre-market trading following the release, reflecting investor concern over the domestic softness. International revenue offered a meaningful counterpoint, rising 41% to $22.80 million. Looking ahead, management pointed to the April 1 close of the Alani Nu acquisition, which helped the combined portfolio capture 16.2% of U.S. energy drink dollar share on a pro forma basis in Q1, as a catalyst for renewed momentum heading into the second quarter.
- Gross margin expansion of 110 basis points to 52.3% driven by sourcing efficiencies for raw and packaging materials
- International revenue grew 41% YoY driven by organic growth in legacy EMEA markets and newly launched markets
- Combined Celsius Holdings portfolio captured 16.2% U.S. energy drink dollar share, gaining 81 basis points YoY
- Alani Nu retail sales increased 88% YoY reaching 5.3% dollar share
- Revenue decline driven by timing and structure of distributor incentive programs and retail promotional allowances weighted to late Q1
- Lapping prior year CELSIUS ESSENTIALS launch and multiple promotional activations
“Celsius navigated a dynamic operating environment in the first quarter while continuing to invest in our core brand, product innovation and operational scale. We saw business fundamentals strengthen through the quarter and are encouraged by the positive momentum heading into Q2. With the Alani Nu acquisition now closed, continued gains in retail shelf space, and strong international growth across both legacy and new markets, we are confident in our growth strategy and we believe that we are well-positioned as a leader in modern energy.”
Celsius Holdings CEO, on the earnings call
Forward Guidance & Outlook
Management expressed confidence in the company's growth strategy heading into Q2 2025, citing positive momentum in business fundamentals through the quarter, the completed Alani Nu acquisition adding a second billion-dollar brand, continued gains in retail shelf space (averaging 4.1 additional items per store in spring resets), and strong international growth across legacy and newly launched markets. No specific numerical guidance was provided.
CELH YoY Financials
CELH Revenue by Segment
CELH Revenue by Geography
Figures from SEC filings and company reports. Not investment advice.