Headquartered in South Jordan, UT Fiscal year ends December NASDAQ: CRCT cricut.com
Cricut, Inc. is a creative technology company whose hardware and software work together as a connected platform for making personalized, do-it-yourself items. It reports two revenue lines.
Products covers its connected cutting and making machines and accessories:
- The Cricut Maker family, including the newly launched Maker 5.
- The Cricut Explore family.
- The Cricut Joy family.
- The newly launched Cricut StickerPix family.
- Tools such as Cricut EasyPress and the Infusible Ink system.
- A broad range of crafting materials.
Platform is primarily subscription revenue from Cricut Access and Cricut Access Premium. These are tied to Cricut's design software and content, and serve nearly 6.0 million active users and about 3.07 million paid subscribers.
Cricut sells through brick-and-mortar and online retail partners as well as directly online. International markets made up 28% of revenue in Q3 2026. Cricut is a controlled company, has Class A and Class B common stock, and returns capital through semi-annual and special dividends and share repurchases. Updated
A $328 million company just declared a $0.70 special dividend on top of its $0.10 semi-annual payout and refreshed a $50 million buyback, funded by an earnings beat of nearly 187%. New hardware launches drove Products revenue up 17%, and international sales grew 30% to 28% of the total.
Cricut, Inc. is a creative technology company whose hardware and software work together as a connected platform for making personalized, do-it-yourself items. It reports two revenue lines.
The Wall Street consensus 12-month price target for CRCT is $4.07.