Companies /Consumer Defensive

Dollar General Corp

NYSE: DG Discount Stores
$132.69
▼ $6.42 (−4.62%) today
Markets closed · 11:43am ET
24/7 Rating BUY
Our 12-month price target
$157.14
+18.9% upside by Oct 2027
Price when calculated $132.16 Oct 23, 2026
Street consensus $142.83 31 analysts
Ours vs. the Street +10.0% Our target vs. consensus

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. Recalculated at least weekly and after every earnings report.

How we calculate it →
12-Month Projection Historical Optimistic Target Conservative
$100$120$140$160Oct 2025Oct 2027Oct 23$163.75$157.14$135.19
$100$120$140$160Oct 2025Oct 2027Oct 23$163.75$157.14$135.19

Analyst Sentiment

31ANALYSTS
Buy1239%
Hold1858%
Sell13%
The Bottom Line

Dollar General appears attractively valued at current levels. With a 18.9% upside to our $157.14 target, the risk-reward profile looks favorable for investors with a 12-month time horizon. Wall Street agrees, with 39% of analysts rating it a Buy.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Stable but slower growth, recession resistant
1.02×
Analyst Consensus
Mixed analyst views
+2.2%
Earnings Growth
Strong earnings acceleration
+3.0%
Volatility Adjustment
Lower volatility stock
+1.5%
Price Position
Upper range of 52-week trading
+0.5%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$150$180$210’26’27’28’29’30’31$227.00$225.99$157.24
$150$180$210’26’27’28’29’30’31$227.00$225.99$157.24

Prediction History

DG Price Target History Our Target Stock Price
$120$140$160Jul 31Oct 16$158.94$134.33
$120$140$160Jul 31Oct 16$158.94$134.33
Date Price Target Stock Price Rating Upside
$158.94 $134.33 BUY +18.3%
$152.41 $127.22 BUY +19.8%
$145.04 $118.88 BUY +22.0%
$149.90 $124.83 BUY +20.1%
$142.52 $122.41 BUY +16.4%
$145.61 $124.58 BUY +16.9%
$151.85 $133.21 BUY +14.0%
$147.29 $122.89 BUY +19.9%

Frequently Asked Questions

What is the DG stock price prediction for 2030?

Looking ahead to 2030, our model projects DG could trade at an average price of $203.00, with a potential range between $152.25 and $253.75. This represents a potential 53.6% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is DG a buy, sell, or hold right now?

24/7 Wall St. currently rates DG as a BUY. Strong upside (+18.9%) Among Wall Street analysts, 12 rate it Buy, 18 rate it Hold, and 1 rate it Sell.

What is the DG stock price target in an optimistic scenario?

In our optimistic scenario for DG, the stock could reach $163.75 over the next 12 months, representing a 23.9% gain from today’s price. This scenario assumes favorable conditions materialize, including strong earnings growth, positive market sentiment, and successful execution of company initiatives.

What is the downside risk for DG stock?

Our conservative scenario for DG projects a price of $135.19 over the next 12 months (2.3% from current levels), suggesting relatively limited downside if headwinds materialize. No forecast is a guarantee. Position sizing and time horizon still matter.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →