Companies /Consumer Cyclical

Harley-Davidson Inc

NYSE: HOG Recreational Vehicles
$26.42
▼ $0.42 (−1.56%) today
Markets open · 1:28pm ET
24/7 Rating HOLD
12-Month Price Target
$27.93 +1.3% upside

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. How we calculate our price targets →

Current close $27.57
Street consensus $28.18
Ours vs. the Street −0.9%
$23.78Conservative$27.57Current$27.93Our Target$29.93Optimistic
12-Month Projection Historical Optimistic Target Conservative
$20$24$28Sep 2025Sep 2027Today$29.93$27.93$23.78
$20$24$28Sep 2025Sep 2027Today$29.93$27.93$23.78

Analyst Sentiment

16ANALYSTS
Buy638%
Hold850%
Sell213%
The Bottom Line

Harley-Davidson is fairly valued at current levels. With our price target of $27.93 suggesting modest upside, the stock appears to be trading near fair value. Consider your portfolio allocation and investment timeline before making a decision.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Economic cycle dependent, moderate growth
1.05×
Analyst Consensus
Mixed analyst views
+1.5%
Earnings Growth
Earnings pressure
−1.5%
Volatility Adjustment
Higher volatility stock
−0.6%
Price Position
Upper range of 52-week trading
+0.5%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$24$28$32$36’26’27’28’29’30’31$36.63$32.41$24.28
$24$28$32$36’26’27’28’29’30’31$36.63$32.41$24.28

Prediction History

HOG Price Target History Our Target Stock Price
$30$60$90Jul 16Sep 11$27.58$27.87
$30$60$90Jul 16Sep 11$27.58$27.87
Date Price Target Stock Price Rating Upside
$27.58 $27.87 HOLD −1.0%
$27.65 $28.30 HOLD −2.3%
$32.03 $28.10 BUY +14.0%
$31.83 $27.64 BUY +15.2%
$30.81 $27.78 BUY +10.9%
$30.69 $26.01 BUY +18.0%
$29.16 $24.54 BUY +18.8%
$103.55 $26.52 BUY +290.5%

Frequently Asked Questions

What is the HOG stock price prediction for 2030?

Looking ahead to 2030, our model projects HOG could trade at an average price of $31.38, with a potential range between $23.53 and $39.22. This represents a potential 13.8% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is HOG a buy, sell, or hold right now?

24/7 Wall St. currently rates HOG as a HOLD. Near fair value (1.3%) Among Wall Street analysts, 6 rate it Buy, 8 rate it Hold, and 2 rate it Sell.

What is the HOG stock price target in an optimistic scenario?

Our optimistic scenario for HOG projects a price of $29.93 over the next 12 months. This represents modest upside of 8.6% from today’s price, suggesting the stock may be fairly valued at current levels even under favorable conditions.

What is the downside risk for HOG stock?

In our conservative scenario, HOG could trade as low as $23.78 over the next 12 months, representing a 13.7% decline from current levels. This scenario accounts for potential headwinds including earnings misses, competitive pressures, or broader market weakness.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →