Lulu's Fashion Lounge Holdings Inc

Lulu's Fashion Lounge Holdings, Inc. (Lulus) is a digitally-native women's clothing brand offering modern, feminine styles at accessible prices for occasions including weddings, formal events, and everyday wear. The company sells primarily through its direct-to-consumer e-commerce platform (lulus.com) and a growing wholesale channel. Lulus delivers new styles almost daily and uses direct customer feedback to refine product offerings. The company provides personalized services including a bridal concierge and personal stylists. Founded in 1996, Lulus serves millions of customers worldwide and trades on Nasdaq under the ticker LVLU. The company is currently executing a turnaround strategy focused on resetting its assortment around core differentiating categories, improving inventory productivity, expanding margins, and growing its wholesale business. Updated Aug 12, 2026