Nike

NKE Q3 2025 Earnings

Reported Mar 20, 2025 at 4:16 PM ET · SEC Source

Q3 25 EPS

$0.54

BEAT +94.88%

Est. $0.28

Q3 25 Revenue

$11.27B

BEAT +2.13%

Est. $11.03B

vs S&P Since Q3 25

-67.1%

TRAILING MARKET

NKE -37.1% vs S&P +30.0%

Market Reaction

Did NKE Beat Earnings? Q3 2025 Results

Nike delivered a sharper-than-expected profit recovery in fiscal Q3 2025, even as the broader turnaround story remains a work in progress. The sportswear giant posted diluted EPS of $0.54, well ahead of the $0.28 consensus estimate, a 92.86% beat dri… Read more Nike delivered a sharper-than-expected profit recovery in fiscal Q3 2025, even as the broader turnaround story remains a work in progress. The sportswear giant posted diluted EPS of $0.54, well ahead of the $0.28 consensus estimate, a 92.86% beat driven in meaningful part by a one-time non-cash deferred tax benefit that pulled the effective tax rate down to just 5.9% from 16.5% a year ago. Revenue came in at $11.27 billion, down 9% on a reported basis, with weakness spanning all geographies and channels; Greater China was the hardest-hit region, with revenues tumbling 17% to $1.73 billion and EBIT plunging 42%. Gross margin contracted 330 basis points to 41.5%, pressured by higher discounts, elevated inventory obsolescence reserves, and unfavorable channel mix. Analysts have trimmed price targets in response to the persistent top-line softness, reflecting skepticism about the near-term pace of recovery. CEO Elliott Hill reaffirmed the second-half outlook, pointing to renewed investment in sport storytelling and performance product innovation as the foundation for rebuilding brand momentum.

Key Takeaways

  • Revenue declines across all geographies and channels
  • Gross margin compression of 330 basis points due to higher discounts, inventory obsolescence reserves, higher product costs, and channel mix changes
  • NIKE Brand Digital revenue declined 15%
  • One-time non-cash deferred tax benefit from finalized US tax regulations on foreign currency gains and losses reduced effective tax rate to 5.9%
  • Operating overhead decreased 13% partly due to absence of prior-year restructuring charges of $340 million
  • Demand creation expense increased 8% reflecting higher brand marketing investment
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NKE YoY Financials

Q3 2025 vs Q3 2024, source: SEC Filings

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NKE Revenue by Segment

With YoY comparisons, source: SEC Filings

Q2 25 Q4 26
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NKE Revenue by Geography

With YoY comparisons, source: SEC Filings

Q2 25 Q4 26

“The progress we made against the 'Win Now' strategic priorities we committed to 90 days ago reinforces my confidence that we are on the right path.”

— Elliott Hill, Q3 2025 Earnings Press Release