Companies /Financial Services

Principal Financial Group Inc

NASDAQ: PFG Asset Management
$113.97
▼ $0.67 (−0.58%) today
Markets closed · 6:52pm ET
24/7 Rating BUY
12-Month Price Target
$120.62 +5.0% upside

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. How we calculate our price targets →

Current close $114.85
Street consensus $111.83
Ours vs. the Street +7.9%
$101.24Conservative$114.85Current$120.62Our Target$126.36Optimistic
12-Month Projection Historical Optimistic Target Conservative
$80$100$120Sep 2025Sep 2027Today$126.36$120.62$101.24
$80$100$120Sep 2025Sep 2027Today$126.36$120.62$101.24

Analyst Sentiment

12ANALYSTS
Buy217%
Hold867%
Sell217%
The Bottom Line

Principal Financial Group appears attractively valued at current levels. With a 5.0% upside to our $120.62 target, the risk-reward profile looks favorable for investors with a 12-month time horizon.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Rate-sensitive, moderate growth
1.05×
Earnings Growth
Positive earnings momentum
+0.3%
Volatility Adjustment
Average volatility
+0.3%
Price Position
Upper range of 52-week trading
+0.5%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$100$120$140’26’27’28’29’30’31$156.53$146.66$104.97
$100$120$140’26’27’28’29’30’31$156.53$146.66$104.97

Prediction History

PFG Price Target History Our Target Stock Price
$108$112$116$120Jul 16Sep 25$120.56$114.77
$108$112$116$120Jul 16Sep 25$120.56$114.77
Date Price Target Stock Price Rating Upside
$120.56 $114.77 BUY +5.1%
$108.73 $117.67 HOLD −7.6%
$109.92 $116.17 HOLD −5.4%
$109.44 $116.68 HOLD −6.2%
$108.16 $111.41 HOLD −2.9%
$108.02 $110.75 HOLD −2.5%
$108.38 $113.98 HOLD −4.9%
$108.14 $113.40 HOLD −4.6%

Frequently Asked Questions

What is the PFG stock price prediction for 2030?

Looking ahead to 2030, our model projects PFG could trade at an average price of $139.66, with a potential range between $104.75 and $174.58. This represents a potential 21.6% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is PFG a buy, sell, or hold right now?

24/7 Wall St. currently rates PFG as a BUY. Moderate upside (+5.0%) Among Wall Street analysts, 2 rate it Buy, 8 rate it Hold, and 2 rate it Sell.

What is the PFG stock price target in an optimistic scenario?

In our optimistic scenario for PFG, the stock could reach $126.36 over the next 12 months, representing a 10.0% gain from today’s price. This scenario assumes favorable conditions materialize, including strong earnings growth, positive market sentiment, and successful execution of company initiatives.

What is the downside risk for PFG stock?

In our conservative scenario, PFG could trade as low as $101.24 over the next 12 months, representing a 11.9% decline from current levels. This scenario accounts for potential headwinds including earnings misses, competitive pressures, or broader market weakness.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →