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Planet Fitness

Planet Fitness (PLNT) Q1 2025 Earnings

Reported May 8, 2025 at 6:30 AM ET · SEC Source

Q1 25 EPS

$0.59

MISS 4.14%

Est. $0.62

Q1 25 Revenue

$276.7M

MISS 1.09%

Est. $279.7M

vs S&P Since Q1 25

-78.2%

TRAILING MARKET

PLNT -46.4% vs S&P +31.7%

Market Reaction

Did PLNT Beat Earnings? Q1 2025 Results

Planet Fitness fell just short of Wall Street's expectations in the first quarter of 2025, posting adjusted earnings of $0.59 per diluted share against a consensus estimate of $0.62 and revenue of $276.66 million, a miss of 1.09% relative to the $279… Read more Planet Fitness fell just short of Wall Street's expectations in the first quarter of 2025, posting adjusted earnings of $0.59 per diluted share against a consensus estimate of $0.62 and revenue of $276.66 million, a miss of 1.09% relative to the $279.71 million analysts had anticipated, even as top-line sales climbed 11.6% year over year. The most material driver behind the quarter's momentum was broad-based membership growth, with total members rising to approximately 20.6 million and system-wide same club sales advancing 6.1%, while the equipment segment delivered a 28.7% revenue jump fueled by higher replacement sales to existing franchisee-owned clubs. Rising corporate overhead costs, including severance and executive transition expenses, added pressure to margins. Despite the modest misses, management reiterated its full-year 2025 outlook, targeting roughly 10% revenue growth, 10% adjusted EBITDA growth, and system-wide same club sales expansion of 5% to 6%, signaling confidence in the brand's durability across shifting economic conditions.

Key Takeaways

  • • System-wide same club sales increased 6.1%
  • • Membership grew by approximately 900,000 to approximately 20.6 million
  • • Higher royalty revenue from franchise same club sales increase of 6.2%
  • • Corporate-owned clubs same club sales increase of 5.1%
  • • Higher equipment sales to existing franchisee-owned clubs with improved margin from updated equipment mix
  • • New clubs opened since January 2024 contributing incremental revenue before entering same club sales base
  • • New marketing campaign improved brand perceptions across all fitness levels
24/7 Wall St

PLNT YoY Financials

Q1 2025 vs Q1 2024, source: SEC Filings

24/7 Wall St

PLNT Revenue by Segment

With YoY comparisons, source: SEC Filings

Q1 25 Q1 26

“We ended the first quarter with approximately 20.6 million members, an increase of approximately 900,000 from the end of 2024, and we grew system-wide same club sales by 6.1 percent. Given the strength and durability of our model, we delivered this healthy growth against a backdrop of increasing volatility in the macro-economic environment. Our new marketing campaign highlights our increased strength offering and our supportive community environment; our research showed the U.S. campaign improved brand perceptions across all fitness levels as well as the perceived value of our membership. As a leader in the High Value Low Price fitness category, we've successfully grown our model for over 30 years, often navigating a variety of different economic conditions throughout our history. We are a resilient brand and continue to strengthen our leadership position by offering consumers a place to get a high-quality workout at an incredible value in our Judgement Free atmosphere.”

— Colleen Keating, Q1 2025 Earnings Press Release

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