Planet Fitness

Planet Fitness (PLNT) Q2 2025 Earnings

Reported Aug 6, 2025 at 6:30 AM ET · SEC Source

Q2 25 EPS

$0.86

BEAT +8.67%

Est. $0.79

Q2 25 Revenue

$340.9M

BEAT +3.32%

Est. $329.9M

vs S&P Since Q2 25

-65.3%

TRAILING MARKET

PLNT -47.6% vs S&P +17.7%

Market Reaction

Did PLNT Beat Earnings? Q2 2025 Results

Planet Fitness delivered a standout second quarter on the 10-year anniversary of its IPO, posting adjusted EPS of $0.86 against a consensus estimate of $0.79, an 8.67% beat, while revenue of $340.88 million topped expectations by 3.32% and grew 13.3%… Read more Planet Fitness delivered a standout second quarter on the 10-year anniversary of its IPO, posting adjusted EPS of $0.86 against a consensus estimate of $0.79, an 8.67% beat, while revenue of $340.88 million topped expectations by 3.32% and grew 13.3% year-over-year. The single clearest driver of the upside was broad-based momentum across all three business segments, headlined by system-wide same club sales growth of 8.2% and an Equipment segment that surged 21.5% to $82.23 million on stronger sales into existing franchisee-owned clubs. Total membership reached approximately 20.8 million across 2,762 locations, reinforcing the company's value-focused positioning at a time when demand for affordable fitness alternatives remains robust. A binding agreement to sell eight California corporate-owned clubs to a franchisee signals continued commitment to its asset-light strategy. Management narrowed its full-year same club sales growth outlook to approximately 6%, while reiterating revenue and adjusted EBITDA growth in the 10% range and adjusted diluted EPS growth of 11% to 12%.

Key Takeaways

  • System-wide same club sales growth of 8.2%
  • Franchise same club sales increase of 8.3%
  • Corporate-owned same club sales increase of 7.0%
  • Higher equipment sales to existing franchisee-owned clubs driving 21.5% equipment revenue growth
  • Higher margin equipment sales from updated equipment mix under franchise growth model
  • 23 new club openings system-wide during the quarter
  • Total membership reached approximately 20.8 million
24/7 Wall St

PLNT YoY Financials

Q2 2025 vs Q2 2024, source: SEC Filings

24/7 Wall St

PLNT Revenue by Segment

With YoY comparisons, source: SEC Filings

Q1 25 Q1 26

“Today marks the 10-year anniversary for Planet Fitness as a public company. Over the past decade, through a steadfast commitment to our mission and strategy, we've added nearly 14 million members, expanded our global footprint by more than 1,700 clubs, and established a presence in all 50 states and four additional countries. While we are proud of our accomplishments, we believe there is even greater opportunity ahead. As consumers increasingly prioritize health and well-being, Planet Fitness is well-positioned to meet this demand with our judgement-free, high-quality, and affordable fitness experience. Early momentum in programs like our High School Summer Pass – which is now in its fifth year and outpacing prior-year sign-ups and workouts – underscores our potential.”

— Colleen Keating, Q2 2025 Earnings Press Release