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Stock Market Live June 24, 2026: S&P 500 (SPY) Attempting to Regain Momentum
Boston Beer

SAM Q1 2026 Earnings

Reported Apr 30, 2026 at 4:26 PM ET · SEC Source

Q1 26 EPS

$1.64

MISS 16.76%

Est. $1.97

Q1 26 Revenue

$433.9M

MISS 0.46%

Est. $436.0M

vs S&P Since Q1 26

-23.8%

TRAILING MARKET

SAM -21.3% vs S&P +2.5%

Market Reaction

Did SAM Beat Earnings? Q1 2026 Results

Boston Beer Company delivered a disappointing first quarter of fiscal 2026, with non-GAAP earnings per share of $1.64 missing the $1.97 consensus estimate by 16.76%, while revenue slipped 4.4% year over year to $433.93 million, falling just short of … Read more Boston Beer Company delivered a disappointing first quarter of fiscal 2026, with non-GAAP earnings per share of $1.64 missing the $1.97 consensus estimate by 16.76%, while revenue slipped 4.4% year over year to $433.93 million, falling just short of the $435.95 million Wall Street expected. The primary drag on volume was a 6.9% decline in shipments, which outpaced a 4% drop in depletions as the company faced difficult year-ago comparisons when distributors stocked up for the Sun Cruiser and Truly Unruly launches. Overshadowing the operational results entirely was a $216.00 million pre-tax litigation charge, stemming from a $175.50 million damages verdict plus $36.50 million in pre-judgment interest and $4.00 million in legal fees, which swung the GAAP result to a net loss of $145.26 million. Looking ahead, management narrowed full-year volume guidance to a low-single to mid-single digit decline and set non-GAAP EPS guidance at $8.50 to $10.50, while cautioning that tariff and commodity costs, particularly energy, remain meaningful headwinds.

Key Takeaways

  • • Gross margin expanded 100 bps to 49.3% driven by price increases, favorable product mix, procurement savings, and improved brewery efficiencies
  • • Revenue decline of 4.4% driven by lower shipment volumes partially offset by pricing and favorable mix
  • • Depletions declined 4% with Twisted Tea, Truly, Samuel Adams, and Hard Mountain Dew decreasing, partially offset by Sun Cruiser, Angry Orchard, and Dogfish Head increases
  • • Shipments declined 6.9% due to difficult comparisons from Q1 2025 distributor inventory builds and improved supply chain responsiveness enabling lower distributor inventory levels

SAM Forward Guidance & Outlook

The company modestly narrowed its full-year 2026 guidance. Depletions and shipments are now expected to decline in the low-single digits to mid-single digits (previously flat to down mid-single digits). Price increases are expected at 1% to 2%. Gross margin is projected at 48% to 50% including tariffs, with tariff costs of $20 to $30 million. Advertising, promotion, and selling expense is expected to increase $20 to $40 million year over year. Non-GAAP EPS is guided to $8.50 to $10.50, while GAAP EPS reflects a loss of ($7.02) to ($5.02) due to the $15.52 per share non-recurring litigation expense. Capital spending is expected at $70 to $90 million. First half shipments are expected to decline toward the lower end of full-year volume guidance with better performance in the second half. The company is monitoring rising commodity costs driven by macroeconomic factors, particularly energy, and expects savings initiatives to help offset tariff and commodity headwinds. Year-to-date depletions through April 24, 2026 decreased approximately 4%.

24/7 Wall St

SAM YoY Financials

Q1 2026 vs Q1 2025, source: SEC Filings

“We were encouraged by early signs of improvement in the total beer category in the first quarter. While our depletions improved and it remains early in the year, our portfolio has not yet fully matched the improvement in category trends. The operating environment is dynamic, and we are executing with focus against our summer plans, including meaningful advertising support. Our strong balance sheet and highly cash generative business position us to invest in our brands and return cash to shareholders, with the previously announced potential legal payment well within our capacity.”

— Jim Koch, Q1 2026 Earnings Press Release

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